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What Does Microsoft Think Vista Is Good For?
Tuesday, October 17th, 2006
I installed Microsoft’s Windows Vista RC1 Beta a couple of weeks ago and started a list of things 
about it that really impressed me. The graphics are really whizzy, for one thing: That Aero 3-D interface is very pretty. And…well, it’s only been a couple of weeks. I’m sure my list will get longer. But in the meantime, I got a chance this week to see what’s on Microsoft’s list when Mike Sievert, corporate vice president of Windows client marketing at Microsoft, pitched Vista to the crowd at the Digital Life 2006 trade show in New York City.
You’ve got to understand that Digital Life is a consumer show. It’s definitely not aimed at the corporate crowd. And Sievert’s presentation clearly represented a nontechnical approach to explaining why you’d want to run Microsoft’s newest OS. He didn’t spend a lot of time on features, but laid out a benefits package that stressed four themes–"easier," "safer," "better connected," and "more entertaining."
He talked about the "two-foot scenario" vs. the "10-foot user experience." (When you sit at your PC, you’re about two feet from the screen with your hands on the keyboard. When you watch TV, you’re about 10 feet from the screen with your hands on a remote.) Vista is apparently supposed to be the first OS designed for the 10-foot experience. Just as many whizzy applications are included in the Home Premium edition to improve your media experience as there are to make you more productive. InformationWeek | Business Innovation Powered By Technology
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