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Microsoft to launch Vista with human billboard

Sunday, January 28th, 2007

Microsoft will kick off its Windows Vista launch activities with a human billboard in downtown New York. The Cirque du Soleil-style Windows Vista 001.jpgperformance will take place at 9 a.m. Monday at the Terminal Building. “It’s a billboard. It’s marketing, except that it’s made by people,” Mike Sievert, corporate VP for Windows told CNET News.com late Wednesday.

Among those on hand for the marketing stunt will be around 80 families that extensively tested Vista. Microsoft to launch Vista with human billboard | CNET News.com

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