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Leopard vs Vista 3: A Risk Strategy
Saturday, November 18th, 2006
A RISK Strategy
PC enthusiasts like to scoff at the market share of Macs in comparison to worldwide computer sales. They view the worldwide PC market like a simple board game of Risk, where market leaders Dell and HP have more armies scattered over more territories, and Apple only has armies placed in a few.
The strategic positioning of Apple compared to other PC makers figures into the comparison of Leopard and Vista because of The Indirect Choice: the market won’t be picking an operating system, but rather a hardware maker. PCs from Apple can run both, while PCs from everyone else will only run Windows.
Defending Gains
While Apple could focus its efforts on capturing wide swaths of the game board, the company’s strategy so far has been to identify the best territories to hold, and defend them from being taken.
This strategy is familiar to anyone who’s played Risk, and knows how easy it is to thinly spread armies all over the board game, only to subsequently lose them all to other players. Leopard vs Vista 3: A Risk Strategy
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