 |
 |
 |
Leopard vs Vista 1: Prerelease Marketing
Thursday, November 16th, 2006
It’s tricky to directly compare Apple’s Mac OS X Leopard and Microsoft’s Vista, because the two 
products will be sold to very different markets in different ways. Here’s a look at how both differ in their prerelease marketing.
The biggest hurdle in directly comparing Mac OS X Leopard against Windows Vista is that Apple and Microsoft have very different marketing strategies, particularly when it comes to prerelease software.
The Difference in the Known Knowns
Nearly all the public information available on Apple’s next version of Mac OS X comes from a brief slideshow presented at WWDC in October and repeated on Apple’s Leopard sneak peek website, while Vista has been in public beta for years, and its features are widely documented and have been extensively reviewed.
The public actually knows more about the features that have been cut from Vista than they do about the features that will actually ship in Leopard this spring.
In part, that’s because Microsoft repeatedly advertised its changing plans over the last six years, while Apple shipped regular new advances to Mac OS X that each unveiled a surprise of unanticipated new features. Leopard vs Vista 1: Prerelease Marketing
Popular Posts
Please read our Disclaimer
