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Gartner Dubious About Vista Coupons
Thursday, October 12th, 2006
Coupons for discounted or free copies of Windows Vista won’t help fourth-quarter PC sales,
research firm Gartner said Wednesday.
According to sources close to Microsoft, the Redmond Wash. developer will toss a coupon into each Windows XP- or Tablet PC-equipped computer bought between October 26, 2006 and March 15, 2007 for a free or discounted upgrade to Windows Vista.
Gartner is skeptical of the coupon’s ability to move PCs because of the upgrade prices most buyers will face. Under the "Express Upgrade" program, people who buy a PC pre-installed with Windows XP Home, the most popular SKU, must pay $49 to receive Vista Home Basic, $79 to upgrade to Vista Home Premium. Gartner Dubious About Vista Coupons - News by InformationWeek
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