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A modest price increase for Vista?
Friday, July 28th, 2006
And how much will it cost? Microsoft isn’t ready to publish its price list yet, but Johnston dropped 
at least one hint:
Kevin confirmed that Microsoft would charge more for Windows Vista Ultimate, and presumably Windows Vista Enterprise, than current Windows XP pricing. He described the increase "modest." Maybe, but it’s also the first Windows price increase in more than a decade. From one perspective, Microsoft should be able to charge for its products. From another perspective, Windows is a monopoly, which isn’t necessarily subject to the pricing effects of competition, which is one reason consumers pay for Windows XP about what they did for Windows 95. During the same time span, the pricing of essentially all other PC components decreased as the result of competition and economies of scale related to volume.
I disagree with two conclusions in this part of Joe’s otherwise excellent analysis. » A “modest” price increase for Vista? | Ed Bott’s Microsoft Report | ZDNet.com
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